Marie B Cusick

Hi, I'm Marie!

Thanks for stopping by. I am a skilled content creator, storyteller and professional nudger, passionate about behavior change. I work with change-makers and impact-driven organizations to tell your unique stories that enable you to scale your impact.

I do this by creating meaningful multi-media content and impactful behavior change communications strategies that resonate with your target audiences and that boost your user engagement, increase your organization visibility and position you even more as a thought leader.

My purpose is to help you connect the dots, identify trends, set mindful health agendas and better communicate your goals to influence the behavior change that's needed.

Superpowers

Creative communications

Storytelling, Visual design, Creative content/messaging, Copywriting & editing (including web copy).

User research

Audience mapping, Trend spotting, Empathic & observational research, Behavior change audits.

Strategic design

Project design, Communication & innovation strategy, Human-centered design, Campaign communications.

Cool stuff I've been working on

all
europe/uk
asia
usa

Fairphone

Creating on-demand copy for a range of content driven pieces to help with product positioning and raising consumer following for a sustainable and fair smartphone company in the Netherlands.
Laws of nature

Advising on content direction of various communications and marketing materials for a Dutch based “soil to soul” health brand.
17 triggers

Provided communications and marketing advice on strategies and social projects for a behavior change agency based in Cambodia.
Plastic Soup Foundation

Streamlined website content to increase digital engagement as well as advised on various communications activities for a Dutch foundation that focuses on reducing ocean plastics waste.
Greener beans

Advised on communication strategy and roll out plan for an sustainable grocery shopping platform in the UK.
Find Mino

Created targeted communications and content pieces to build digital brand presence and increase followers globally for an educational platform for youth in the US.
Smart Food

Producing engaging content to increase visibility and food sector engagement for a smart food initiative in India led by ICRISAT.
Save the Children

Spearheaded social and behavior change communications (SBCC) and lead behavior change initiatives for a local nutrition project in Cambodia.
itthinkasia

Spearheaded business development activities and led on brand engagement and communications strategy for an impact-driven Asia-based animation studio.
PIN

Designed and produced relevant training materials for use in a WASH (water, sanitation and hygiene) project for a social NGO in Cambodia.
Emerson College

Conducted user research for the Health Communication department in Emerson College to inform a health study regarding consumption of sugary beverages and the industry marketing effects on consumer behavior.
Trader Joe's

As a consumer and experience advisor for Trader Joe's, a national grocery franchise in the US, I informed and guided consumers in healthy food options and eating habits.

Testimonials

Marie is a delight to work with. Her enthusiasm and passion flows through everything she takes on. With a heart for humanity and nature, and a desire to create meaningful change, she goes about her work with an optimistic pragmatism that gets the job done.

Leanne Addy, Laws of Nature

Marie helped us think through the right approach to position us as a career exploration platform for young adults. Her open mind and excellent sense for current themes and trends has been instrumental to set the right launch strategy.

Rogier Rijnja, Co-Founder, Find Mino

Marie is amazing at stepping into the shoes of her clients. Her curiosity, understanding and empathy translates into the creation of authentic and inspiring content. Her Texan enthusiasm captures the attention of people and ensures a memorable project experience each time! Equally her knowledge and commitment to enabling a more sustainable and equitable future adds a very relevant and transformative layer to her work.

Hayley Bagnall, Hucklebe

Marie B Cusick

Content Creator & Impact Storyteller

Hi, I'm Marie!

Superpowers

Creative communications

User research

Strategic design

Cool stuff I've been working on

Fairphone

Laws of nature

17 triggers

Plastic Soup Foundation

Greener beans

Find Mino

Smart Food

Save the Children

itthinkasia

PIN

Emerson College

Trader Joe's

Testimonials

Ready to cut through the noise and drive up your impact?