Marie B Cusick

Hi, I'm Marie!

I am a strategic communications specialist with a strong focus on internal and external communications, driving transformation, impact, and organizational culture.

My work is centered on shaping strategies, narratives and initiatives that inspire action, enhance transparency, and drive a culture of innovation and inclusivity. Passionate about leveraging communication to influence change, I navigate complex environments to deliver strategies that empower organizations and create lasting impact.

On a personal note - I'm a US citizen living in Europe with my wife and adopted daughter. I am a keen subsistence gardener, a certified massage therapist offering compassionate touch to hospice patients, and i'm also a qualified ceramist.

Superpowers

Strategic Communications

Communications strategies (external & internal), Campaign design & delivery, Purpose narratives, Strategic messaging.

Creative communications

Storytelling, Visual design, Video creation, Creative content/messaging, Copywriting & editing.

User research

Audience mapping, Trend spotting, Empathic & observational research, Behavior change audits.

Advocacy

Postioning, Thought leadership, Relationship building, Stakeholder briefings.

Project Oversight

Project management, Project design & execution, team management, budget management, Monitoring progress .

Strategic Leadership

Events, Team alignment, Message salience, Organizational direction, Brand authority, Company culture.

Some examples of my work

all
europe/uk
asia
usa

UNICEF GNC

Provided strategic communication direction and oversight to facilitate and support the coordination of nutrition emergency responses globally.
On Think Tanks

Working alongside a UK Think Tank, provided strategic communications advice to a global philanthropic organisation (Luminate).
Metabolic

Collaborated and co-delivered a team training to a circular economy consultancy in Amsterdam (Metabolic) on strategic communications fundamentals.
Stronger Foundations

Supported the strategic rebrand of a global nutrition philanthropy coalition (Stronger Foundations).
Fairphone

Created on-demand copy for a range of content driven pieces to help with product positioning and boost consumer engagement for a sustainable and fair smartphone company in the Netherlands.
Laws of nature

Advised on content direction for various communications and marketing materials for a Dutch based “soil to soul” health brand.
17 triggers

Provided communications and marketing advice on strategies and social projects for a behavior change agency based in Cambodia.
Plastic Soup Foundation

Crafted compelling content to boost digital engagement as well as advised on various communications activities for a Dutch foundation that focuses on reducing ocean plastics waste.
Greener beans

Advised on communication strategy and roll out plan for an sustainable grocery shopping platform in the UK.
Save the Children

Spearheaded social and behavior change communications and lead behavior change initiatives for a national nutrition project in Cambodia.
Smart Food

Produced engaging content to increase visibility and food sector engagement for a smart food initiative in India led by ICRISAT.
Trader Joe's

As a consumer and experience advisor for Trader Joe's, a national grocery franchise in the US, I informed and guided consumers in healthy food options and eating habits.
itthinkasia

Spearheaded business development activities and led on brand engagement and communications strategy for an impact-driven Asia-based animation studio.
PIN

Designed and produced relevant training materials for use in a WASH (water, sanitation and hygiene) project for a social NGO in Cambodia.
Emerson College

Conducted user research for the Health Communication department to inform a health study regarding consumption of sugary beverages and the industry marketing effects on consumer behavior.
Find Mino

Created targeted communications and content pieces to build digital brand presence and increase followers globally for an educational platform for youth in the US.

Some nice things that my clients say about me

Marie is a delight to work with. Her enthusiasm and passion flows through everything she takes on. With a heart for humanity and nature, and a desire to create meaningful change, she goes about her work with an optimistic pragmatism that gets the job done.

Leanne Addy, Laws of Nature

Marie helped us think through the right approach to position us as a career exploration platform for young adults. Her open mind and excellent sense for current themes and trends has been instrumental to set the right launch strategy.

Rogier Rijnja, Co-Founder, Find Mino

Marie is amazing at stepping into the shoes of her clients. Her curiosity, understanding and empathy translates into the creation of authentic and inspiring content. Her Texan enthusiasm captures the attention of people and ensures a memorable project experience each time! Equally her knowledge and commitment to enabling a more sustainable and equitable future adds a very relevant and transformative layer to her work.

Hayley Bagnall, Hucklebe

Marie has been an invaluable member of our team over the years she has been with us. Thanks to Marie's efforts, we now have more organizational direction, more internal team alignment and more cohesive stakeholder engagement that in turn have elevated our coordination of nutrition response during emergencies.

Briony Stevens, UNICEF Global Nutrition Cluster

Marie B Cusick

Strategic Communicator & Impact Storyteller

Hi, I'm Marie!

Superpowers

Strategic Communications

Creative communications

User research

Advocacy

Project Oversight

Strategic Leadership

Some examples of my work

UNICEF GNC

On Think Tanks

Metabolic

Stronger Foundations

Fairphone

Laws of nature

17 triggers

Plastic Soup Foundation

Greener beans

Save the Children

Smart Food

Trader Joe's

itthinkasia

PIN

Emerson College

Find Mino

Some nice things that my clients say about me

Ready to cut through the noise and drive up your impact?